Search Engines: Technology, Society, and Business

Course Description

In this course, Prof. Marti Hearst, Prof. Fredrik Wallenberg and Prof. Hye (Helen) Kim give 11 video lectures on Search Engines: Technology, Society, and Business.

The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society.

For most people, Web search engines (such as Google and Yahoo) are technologies which have enormous influence on how people find and think about information. They are the gateways, (or some might argue, gate keepers) to this vast sea of information. With the rising importance of search engines come new legal, business, and policy questions and considerations.

This course will examine these issues via a series of lectures from experts in academia and industry. Students will first gain an understanding of the basics of how search engines work, and then explore how search engine design impacts business and culture. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities.

Search Engines: Technology, Society, and Business
1 rating

Comments

There are no comments. Be the first to post one.
  Post comment as a guest user.
Click to login or register:
Your name:
Your email:
(will not appear)
Your comment:
(max. 1000 characters)
Are you human? (Sorry)
 
Disclaimer:
CosmoLearning is promoting these materials for educational purposes-only, and to recognize contributions made by University of California, Berkeley (UC Berkeley) to online education. We do not own any materials presented in this page and linked pages, all intellectual property rights are reserved to UC Berkeley. CosmoLearning is not endorsed by UC Berkeley and we are not affiliated with them, unless otherwise specified. And questions, claims or concerns regarding this content should be directed to the original creator.