Discovering and Meeting Market Needs, Lecture by Katie Rodan / Proactiv Solution (2006)

Course Description

Katie Rodan from Proactiv Solution lectures on Entrepreneurship for Stanford University students, April 19, 2006. Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. In this Stanford lecture, she talks about benefits of a partnership and raising money and importance of licensing your product.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series

Discovering and Meeting Market Needs, Lecture by Katie Rodan / Proactiv Solution (2006)
Katie Rodan in Lecture 7: Growing the Organization.
1 rating

Comments

There are no comments. Be the first to post one.
  Post comment as a guest user.
Click to login or register:
Your name:
Your email:
(will not appear)
Your comment:
(max. 1000 characters)
Are you human? (Sorry)
 
Disclaimer:
CosmoLearning is promoting these materials solely for nonprofit educational purposes, and to recognize contributions made by Stanford University (Stanford) to online education. We do not host or upload any copyrighted materials, including videos hosted on video websites like YouTube*, unless with explicit permission from the author(s). All intellectual property rights are reserved to Stanford and involved parties. CosmoLearning is not endorsed by Stanford, and we are not affiliated with them, unless otherwise specified. Any questions, claims or concerns regarding this content should be directed to their creator(s).

*If any embedded videos constitute copyright infringement, we strictly recommend contacting the website hosts directly to have such videos taken down. In such an event, these videos will no longer be playable on CosmoLearning or other websites.