Discovering and Meeting Market Needs, Lecture by Katie Rodan / Proactiv Solution (2006)

Video Lectures

Displaying all 7 video lectures.
Lecture 1
Benefits of a Partnership
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Benefits of a Partnership

Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the business.
Lecture 2
Discovering and Meeting Market Needs
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Discovering and Meeting Market Needs

Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in the market. The main goal was to develop a product that would be easily accessible to target customers.
Lecture 3
The Value of Effective Market Research
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The Value of Effective Market Research

Katie Rodan of Proactiv Solutions discusses a personal anecdote with a critical session of market research. The experience sent her team back to the drawing board to revamp a product for adult acne - after revealing that women surveyed didn't think they had acne and didn't care for the product's fragrance. Rodan also discusses her initial resistance to conduct the survey, and the tremendous benefits that it can yield for the entrepreneur.
Lecture 4
Raising Money and Importance of Licensing Your Product
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Raising Money and Importance of Licensing Your Product

Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company.
Lecture 5
Infomercials: A Way to Reach Your Audience
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Infomercials: A Way to Reach Your Audience

Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.
Lecture 6
Owning Your Product Formula
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Owning Your Product Formula

During product development, Rodan advices to own the formula of the product, which is an asset, and suggests not to lose ownership of it.
Lecture 7
Growing the Organization
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Growing the Organization

Rodan talks about building Proactiv Solutions, getting the right team together and working with a partner to run an organization.