Focus, Flexibility and Market Validation , Lecture by Stephanie Keller-Bottom / Nokia (2006)

About The Professor

As leader of the Innovent team, Stephanie Keller-Bottom draws upon over 17 years of of executive leadership roles in creating new marketplaces for Fortune 500 companies like Hewlett Packard, Citibank/Citicorp and Visa. Ms. Keller-Bottom joined Nokia's venturing organization in 1998, the entity charged with corporate renewal and innovation. In 2000, she established Innovent, the entrepreneurial innovation unit within Nokia that explores emerging markets and the opportunities they create.

Prior to joining Nokia, Ms. Keller-Bottom served as Director of Marketplace Creation for Hewlett Packard, where she worked closely with the CEO to utilize innovative approaches in partnership and collaboration and build market entry strategies for emergent businesses. During her tenure as Director of Consumer Credit Operations for Citibank/Citicorp, she managed consumer credit operations for the California franchise, and then moved into strategic acquisitions and corporate strategy. While Vice President, E-Commerce Marketing and Product Development for Visa U.S.A., Ms. Keller-Bottom collaborated with top U.S. financial institutions to build strategic plans that addressed the emergence of the electronic banking marketplace, and digital banking challenges such as risk management and identification, pricing models, digital authentication and identity.

Ms. Keller-Bottom's solid understanding of e-commerce, consumer behavior, digital/electronic marketplaces, and financial services provides a unique and invaluable perspective into the potential diffusion of new technologies and applications in the marketplace, and the role of innovation and renewal in major corporations.

Innovent's portfolio of entrepreneurs leverage her expertise in strategic planning, risk management and market research, to develop the strategies and tactics necessary to build profitable, customer-focused sales and service organizations

Ms. Keller-Bottom holds a B.S. in Psychology from San Diego State (1976) and a M.S. in Psychology from Arizona State University (1981). She is a former member of the Board of Directors for Better Business On-line and the Board of Directors for MONEYCARE, an investment subsidiary of Bay View Bank.

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Last Updated: Mon, Jul 24, 2006

Stephanie Keller-Bottom
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Name: Stephanie Keller-Bottom
Institution: Stanford University