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| Code: | JOUR 111 |
| Subject: | Journalism |
| Topic: | Public Relations |
| Views: | 27,791 |
More Journalism Courses
Introduction to Public Relations
Course Description
This is a journalism course taught by Carolyn Kim. She serves as the Public Relations and Corporate Communications faculty member in the Journalism Department. Her background includes working with national and global clients such as Chuck Colson, James Dobson, Compassion International and the Fellowship of Christian Athletes. Bringing a wide range of PR experience with her, Carolyn has worked in corporate, non-profit, and agency settings.
Find out more about the instructor at: http://open.biola.edu/authors/carolyn-kim
Lecture 7: Reaching Diverse Audiences and Press Release Tools
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Video Lectures & Study Materials
Visit the official course website for more study materials: http://open.biola.edu/collections/jour-111-introduction-to-public-relations
| # | Lecture | Play Lecture |
|---|---|---|
| 1 | What is Public Relations? Part 1 (48:17) | Play Video |
| 2 | What is Public Relations? Part 2 (24:24) | Play Video |
| 3 | Ethics in Public Relations (51:27) | Play Video |
| 4 | Research and Programming (53:02) | Play Video |
| 5 | Implementation and Evaluation (46:03) | Play Video |
| 6 | The Life of Public Relations (47:57) | Play Video |
| 7 | Reaching Diverse Audiences and Press Release Tools (34:27) | Play Video |
| 8 | Public Opinion and Persuasion (42:07) | Play Video |
| 9 | Digital Communication and Press Release (1:02:00) | Play Video |
| 10 | Summary of the PR Process (31:04) | Play Video |
| 11 | Overview of the Planning of Events - Carolyn Kim (30:12) | Play Video |
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