Principles of Marketing with Mukhtar Ahmed

Video Lectures

Displaying all 45 video lectures.
Lecture 1
Introduction to Marketing
Play Video
Introduction to Marketing
Lecture 2
Road Map to Course
Play Video
Road Map to Course
Lecture 3
Marketing Functions & Customer Relationship Management
Play Video
Marketing Functions & Customer Relationship Management
Lecture 4
Marketing Historical Prospective
Play Video
Marketing Historical Prospective
Lecture 5
Marketing Challenges in the 21st Century I
Play Video
Marketing Challenges in the 21st Century I
Lecture 6
Marketing Challenges in the 21st Century II
Play Video
Marketing Challenges in the 21st Century II
Lecture 7
Strategic Planning and Marketing Process
Play Video
Strategic Planning and Marketing Process
Lecture 8
Marketing Process I
Play Video
Marketing Process I
Lecture 9
Marketing Process II
Play Video
Marketing Process II
Lecture 10
The Macroenvironment
Play Video
The Macroenvironment
Lecture 11
Analyzing Marketing Opportunities and Developing Strategies
Play Video
Analyzing Marketing Opportunities and Developing Strategies
Lecture 12
Marketing Research
Play Video
Marketing Research
Lecture 13
Steps in the Marketing Research Process
Play Video
Steps in the Marketing Research Process
Lecture 14
Consumer Buying Behavior I
Play Video
Consumer Buying Behavior I
Lecture 15
Consumer Buying Behavior II
Play Video
Consumer Buying Behavior II
Lecture 16
Consumer Buying Behavior III
Play Video
Consumer Buying Behavior III
Lecture 17
Business Markets and Buying Behavior
Play Video
Business Markets and Buying Behavior
Lecture 18
Market Segmentation I
Play Video
Market Segmentation I
Lecture 19
Market Segmentation II
Play Video
Market Segmentation II
Lecture 20
Marketing Mix4 P's
Play Video
Marketing Mix 4 P's
Lecture 21
Individual Product Decisions
Play Video
Individual Product Decisions
Lecture 22
New Product Development
Play Video
New Product Development
Lecture 23
Consumer Adoption Process
Play Video
Consumer Adoption Process
Lecture 24
Prices
Play Video
Prices
Lecture 25
Setting Pricing Policy
Play Video
Setting Pricing Policy
Lecture 26
Prices II
Play Video
Prices II
Lecture 27
Initiating and Responding to Price Changes
Play Video
Initiating and Responding to Price Changes
Lecture 28
Distribution and Marketing Channels
Play Video
Distribution and Marketing Channels
Lecture 29
Logistic Management
Play Video
Logistic Management
Lecture 30
Retailing and Wholesaling
Play Video
Retailing and Wholesaling
Lecture 31
Review 3rd P (Place)
Play Video
Review 3rd P (Place)
Lecture 32
Marketing Communications
Play Video
Marketing Communications
Lecture 33
Promotion and Its Goals
Play Video
Promotion and Its Goals
Lecture 34
Advertising andSales Promotion
Play Video
Advertising and Sales Promotion
Lecture 35
Personal Selling
Play Video
Personal Selling
Lecture 36
Sales Force Management
Play Video
Sales Force Management
Lecture 37
Sales Force Management II: Direct Marketing
Play Video
Sales Force Management II: Direct Marketing
Lecture 38
Other Marketing Applications through Databases
Play Video
Other Marketing Applications through Databases
Lecture 39
Review 4th P (Promotion)
Play Video
Review 4th P (Promotion)
Lecture 40
Creating Competitive Advantage
Play Video
Creating Competitive Advantage
Lecture 41
Global Marketing
Play Video
Global Marketing
Lecture 42
E-Marketing
Play Video
E-Marketing
Lecture 43
Marketing and Society
Play Video
Marketing and Society
Lecture 44
Review I
Play Video
Review I
Lecture 45
Review II
Play Video
Review II