University of California, Berkeley (UC Berkeley)

At a large, diverse, and decentralized university, like the University of California, Berkeley, a strong brand identity helps to project clear and coherent messages to our many internal and external audiences.



This site provides official campus editorial, design, and web guidelines that can be used to support a consistent language, look, and feel for Berkeley communications. These guidelines are endorsed by the chancellor.



The application of Berkeley identity guidelines in every form of official University communication will help to raise the visibility of Berkeley and build stronger bonds with our many constituents.

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