Search Engines: Technology, Society and Business: Marti Hearst 
Search Engines: Technology, Society and Business: Marti Hearst by UC Berkeley / Marti Hearst
Video Lecture 9 of 11
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Date Added: November 23, 2009

Lecture Description

Dr. Marti Hearst: Associate Professor of SIMS, UC Berkeley.

Course Index

Course Description

In this course, Prof. Marti Hearst, Prof. Fredrik Wallenberg and Prof. Hye (Helen) Kim give 11 video lectures on Search Engines: Technology, Society, and Business.

The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society.

For most people, Web search engines (such as Google and Yahoo) are technologies which have enormous influence on how people find and think about information. They are the gateways, (or some might argue, gate keepers) to this vast sea of information. With the rising importance of search engines come new legal, business, and policy questions and considerations.

This course will examine these issues via a series of lectures from experts in academia and industry. Students will first gain an understanding of the basics of how search engines work, and then explore how search engine design impacts business and culture. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities.

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