Creating Commercial Value for Your Product 
Creating Commercial Value for Your Product
by Stanford / Stephanie Keller-Bottom
Video Lecture 6 of 8
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Views: 1,516
Date Added: January 31, 2010

Lecture Description


Keller-Bottom demonstrates how the trajectory of a new company appears. She says that a product has to iterate several times from the product development stage until it enters the market.

Course Index

Course Description

Stephanie Keller-Bottom lectures on Entrepreneurship for Stanford University students, April 26, 2006. As leader of the Innovent team, Stephanie Keller-Bottom draws upon over 17 years of of executive leadership roles in creating new marketplaces for Fortune 500 companies like Hewlett Packard, Citibank/Citicorp and Visa. Ms. Keller-Bottom joined Nokia's venturing organization in 1998, the entity charged with corporate renewal and innovation. In 2000, she established Innovent, the entrepreneurial innovation unit within Nokia that explores emerging markets and the opportunities they create. In this Stanford lecture, she talks about building your business and working with your investor.

Related Links: www.nokia.com
Last Updated: Mon, Jul 24, 2006

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series.

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