
Lecture Description
- The CosmoLearning Team
Course Index
- Introduction to Marketing
- Road Map to Course
- Marketing Functions & Customer Relationship Management
- Marketing Historical Prospective
- Marketing Challenges in the 21st Century I
- Marketing Challenges in the 21st Century II
- Strategic Planning and Marketing Process
- Marketing Process I
- Marketing Process II
- The Macroenvironment
- Analyzing Marketing Opportunities and Developing Strategies
- Marketing Research
- Steps in the Marketing Research Process
- Consumer Buying Behavior I
- Consumer Buying Behavior II
- Consumer Buying Behavior III
- Business Markets and Buying Behavior
- Market Segmentation I
- Market Segmentation II
- Marketing Mix4 P's
- Individual Product Decisions
- New Product Development
- Consumer Adoption Process
- Prices
- Setting Pricing Policy
- Prices II
- Initiating and Responding to Price Changes
- Distribution and Marketing Channels
- Logistic Management
- Retailing and Wholesaling
- Review 3rd P (Place)
- Marketing Communications
- Promotion and Its Goals
- Advertising andSales Promotion
- Personal Selling
- Sales Force Management
- Sales Force Management II: Direct Marketing
- Other Marketing Applications through Databases
- Review 4th P (Promotion)
- Creating Competitive Advantage
- Global Marketing
- E-Marketing
- Marketing and Society
- Review I
- Review II
Course Description
This course gives the students a comprehensive, innovative, managerial and practical introduction to marketing. Specifically, how to use the different concepts in developing marketing strategies and performing marketing analysis, Customer analysis, company analysis and competitor analysis. It also gives an insight to make students familiar with the concept of Marketing Mix (product, pricing,promotion, and distribution strategies) It also enhances the students problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing you with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. This course also expands your knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands.