Michael Dell, Founder of Dell, Inc., describes three critical inflection points in the business model of his global enterprise. During the early stages of the company, expanding outside the United States became a top priority, even though the company had very little capital and people. An unprecedented on-site service program for PC's became a tremendously successful and unprecedented undertaking for a manufacturer, and eventually led to redefining the industry. And Dell also elected to go into the server business, making the enterprise well-rounded and multifaceted. These decisions were made through fair amounts of discussion, data analysis, and observations of industry trends.
Well, if you go all the way back to 1986, it was some fairly big decisions the company had to make at that stage. And we set out three priorities for the company. The first one was, we said: we have to expand outside the United States. This was a pretty unusual objective for a company with no capital and with no people and no anything. The second objective we had was: we had to sell to the biggest companies in the world. And the third was: we had to be a leader in service and support. So we created this on-site service program for servicing PCs, which had never been done before. And so literally, the company was two years old when we came up with these. I think there was another key one in the mid-90s when we said: we have to go in the server business. Who makes that kind of decision? What was the process inside Dell that percolated that up as something that was a major strategic initiative for the company? You know, we have a group process to do these things. A fair amount of debate and discussion. And we're data junkies, so we like to get a lot of data before we make a big decision like that. But it was completely obvious that that was where the profit was shifting in the industry. Our competitors were using that to subsidize competing with us in the client market. We didn't anticipate, at that time, what's happening now, which is, you're seeing value get stripped out of the client and into the server, which makes it even more important to be in the cloud, so to speak. Those are certainly key ones.
Michael Dell lectures on Entrepreneurship for Stanford University students, May 1, 2007. Michael Dell is the founder of the computer company Dell, Inc. He created one of the most profitable computer companies in the world with annual sales of up to $50 billion American dollars. Dell has also become one of the wealthiest people in the world with a 4th place listing on the Forbes rich Americans list in 2005 with an estimated worth of $18 billion. In this Stanford lecture, he talks about taking caution in forming close friendships in a company, creating an effective communication infrastructure and starting a new company in an inefficient industry.
Related Links: http://www.dell.com/
Last Updated: Mon, Jul 16, 2007
- Endeavor's Entrepreneurs' Summit
- Stanford University's Entrepreneurship Corner (ecorner)
Original Course Name: Endeavor's Entrepreneurs' Summit.