Defining Company Culture 
Defining Company Culture
by Stanford / Jeff Hawkins
Video Lecture 14 of 22
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Date Added: December 31, 2009

Lecture Description


Hawkins believes you have to be conscious and methodological about your company culture. The culture starts at the top and permeates to the bottom. The culture at palm is a product culture. High integrity is not just internal, but integrity with vendors, suppliers and customers. A lot of companies keep secrets, but the transparency has been very good for Palm, Hawkins points out. A good, solid culture can help a company go through hard times.

Course Index

Course Description


In this lecture, Jeff Hawkins talks on Entrepreneurship for Stanford University students on October 23, 2002. Hawkins shares his story about how his initial company was continually acquired by larger companies.

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