Designing Successful Products 
Designing Successful Products
by Stanford / Jeff Hawkins
Video Lecture 16 of 22
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Views: 1,199
Date Added: December 31, 2009

Lecture Description


Jeff Hawkins, one of the founders of Handspring, claims to have witnessed teams of entrepreneurs brainstorming a product just for the sake of the sale, and he criticizes this approach. A good product can only be conjured by a genuine need in the marketplace. If there are no holes to fill, says Hawkins, then there is no point to being an entrepreneur.

Course Index

Course Description


In this lecture, Jeff Hawkins talks on Entrepreneurship for Stanford University students on October 23, 2002. Hawkins shares his story about how his initial company was continually acquired by larger companies.

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