Discovering and Meeting Market Needs 
Discovering and Meeting Market Needs
by Stanford / Katie Rodan
Video Lecture 2 of 7
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Date Added: March 12, 2010

Lecture Description


Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in the market. The main goal was to develop a product that would be easily accessible to target customers.

Course Index

Course Description

Katie Rodan from Proactiv Solution lectures on Entrepreneurship for Stanford University students, April 19, 2006. Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. In this Stanford lecture, she talks about benefits of a partnership and raising money and importance of licensing your product.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name:
Entrepreneurial Thought Leader Speaker Series

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