Exploring New Sales and Marketing Channels 
Exploring New Sales and Marketing Channels
by Stanford / Randy Komisar
Video Lecture 8 of 13
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Views: 1,196
Date Added: December 31, 2009

Lecture Description


According to Komisar, creating visibility and driving sales are two different tasks. Marketing channels are pretty well honed, but driving sales requires more attention. As an entrepreneur, you play a large part in creating the demand for your product and Google is not going to do that for you. You have to convince people that your product will save them money, he says.

Course Index

Course Description


Randy Komisar answers questions on Entrepreneurship for Stanford University students, part of the Entrepreneurial Thought Leader Speaker Series, on April 28, 2004. Randy Komisar, a partner at Kleiner Perkins Caufield and Byers, explains his title of Virtual CEO, which does not have a specific meaning. It is extremely adaptive and evolves to his changing roles. The purpose of the title was to provide a sort of identity on a business card that he could point at and say "this is what I do."



Course Details:

- Entrepreneurial Thought Leader Speaker Series

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leader Speaker Series

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