Go to Market Strategies 
Go to Market Strategies
by Harvard
Video Lecture 5 of 7
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Date Added: April 7, 2016

Lecture Description

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.

Learn more about the Harvard Innovation Lab at i-lab.harvard.edu/ and follow us on Twitter at twitter.com/innovationlab and like us on Facebook at www.facebook.com/harvardinnovationlab

Course Index

Course Description

The idea behind this series is to create a structure for entrepreneurs and innovators to think through some of the key steps that could accelerate their success in starting a business. The course is broken down into ten units that cover key areas of building a business.

Each unit has workshops, case studies, and related articles. The workshops cover all the key information about the unit. They generally include and overview, a 1-2 hour video, and the slides that go along with the video. The case studies illustrate the concepts applied in the real world. Finally, the related articles dive more deeply into key concepts from the unit.

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