How Consumer Markets and Enterprise Markets Drive the Software Industry by Stanford / Ann Winblad
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Date Added: March 7, 2010

Lecture Description


Winblad talks about how the market is driven by consumers who want connectivity across devices, customizable products, and fair prices. Communication and collaboration are key to delivering the product the consumers want, she notes. The pricing structure cannot just be made up -- a company must demonstrate they can deliver undeniable short-term return on investment to the customer in order to justify the price.

Course Index

Course Description

Ann Winblad from Hummer Winblad Ventures lectures on Entrepreneurship for Stanford University students, February 25, 2004. Ann Winblad is the co-founding Partner of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and experience have been chronicled in many national business and trade publications. In this Stanford lecture, she talks about outsourcing software development to Asia, the threat of Linus to Microsoft and VC words of wisdom for entrepreneurs.

Course Details:

- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series

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