Infomercials: A Way to Reach Your Audience 
Infomercials: A Way to Reach Your Audience
by Stanford / Katie Rodan
Video Lecture 5 of 7
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Date Added: March 12, 2010

Lecture Description


Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.

Course Index

Course Description

Katie Rodan from Proactiv Solution lectures on Entrepreneurship for Stanford University students, April 19, 2006. Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. In this Stanford lecture, she talks about benefits of a partnership and raising money and importance of licensing your product.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name:
Entrepreneurial Thought Leader Speaker Series

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