1. Introduction to Marketing
2. Road Map to Course
3. Marketing Functions & Customer Relationship Management
4. Marketing Historical Prospective
5. Marketing Challenges in the 21st Century I
6. Marketing Challenges in the 21st Century II
7. Strategic Planning and Marketing Process
8. Marketing Process I
9. Marketing Process II
10. The Macroenvironment
11. Analyzing Marketing Opportunities and Developing Strategies
12. Marketing Research
13. Steps in the Marketing Research Process
14. Consumer Buying Behavior I
15. Consumer Buying Behavior II
16. Consumer Buying Behavior III
17. Business Markets and Buying Behavior
18. Market Segmentation I
19. Market Segmentation II
20. Marketing Mix4 P's
21. Individual Product Decisions
22. New Product Development
23. Consumer Adoption Process
24. Prices
25. Setting Pricing Policy
26. Prices II
27. Initiating and Responding to Price Changes
28. Distribution and Marketing Channels
29. Logistic Management
30. Retailing and Wholesaling
31. Review 3rd P (Place)
32. Marketing Communications
33. Promotion and Its Goals
34. Advertising andSales Promotion
35. Personal Selling
36. Sales Force Management
37. Sales Force Management II: Direct Marketing
38. Other Marketing Applications through Databases
39. Review 4th P (Promotion)
40. Creating Competitive Advantage
41. Global Marketing
42. E-Marketing
43. Marketing and Society
44. Review I
45. Review II

This course gives the students a comprehensive, innovative, managerial and practical introduction to marketing. Specifically, how to use the different concepts in developing marketing strategies and performing marketing analysis, Customer analysis, company analysis and competitor analysis. It also gives an insight to make students familiar with the concept of Marketing Mix (product, pricing,promotion, and distribution strategies) It also enhances the students problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing you with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. This course also expands your knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands.