Innovation in Business Models 
Innovation in Business Models
by Stanford / Jeff Raikes
Video Lecture 6 of 11
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Date Added: January 30, 2010

Lecture Description


Raikes talks about how Microsoft's success at innovating business models equals its success in technology innovation. Before Microsoft, there was no market for a company that did operating systems. The business model to license operating systems was novel and helped to propel Microsoft to success.

Course Index

Course Description

Jeff Raikes lectures on Entrepreneurship for Stanford University students, May 5, 2004. As group vice president of Productivity and Business Services (PBS) at Microsoft Corp., Jeff Raikes is responsible for Microsoft's Information Worker Business Group (IWBG). He also oversees products and sales for small and midmarket customers and partners, and the company's licensing programs for organizations. In addition, Raikes manages the Business Solutions Group and the Small and Midmarket Solutions and Partners group. In this Stanford lecture, he talks about product innovation in software, choosing the path that is right for you and the principle of agility.

Related Links: www.microsoft.com
Last Updated: Mon, Jun 5, 2006

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name:
Entrepreneurial Thought Leader Speaker Series.

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