Introduction to Marketing 
Introduction to Marketing
by VU Pakistan
Video Lecture 1 of 45
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Date Added: August 11, 2017

Lecture Description

This video lecture, part of the series Principles of Marketing with Mukhtar Ahmed by Prof. , does not currently have a detailed description and video lecture title. If you have watched this lecture and know what it is about, particularly what Communication topics are discussed, please help us by commenting on this video with your suggested description and title. Many thanks from,

- The CosmoLearning Team

Course Index

Course Description

This course gives the students a comprehensive, innovative, managerial and practical introduction to marketing. Specifically, how to use the different concepts in developing marketing strategies and performing marketing analysis, Customer analysis, company analysis and competitor analysis. It also gives an insight to make students familiar with the concept of Marketing Mix (product, pricing,promotion, and distribution strategies) It also enhances the students problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing you with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. This course also expands your knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands.

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