Owning Your Product Formula 
Owning Your Product Formula
by Stanford / Katie Rodan
Video Lecture 6 of 7
Not yet rated
Views: 1,339
Date Added: March 12, 2010

Lecture Description

During product development, Rodan advices to own the formula of the product, which is an asset, and suggests not to lose ownership of it.

Course Index

Course Description

Katie Rodan from Proactiv Solution lectures on Entrepreneurship for Stanford University students, April 19, 2006. Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. In this Stanford lecture, she talks about benefits of a partnership and raising money and importance of licensing your product.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name:
Entrepreneurial Thought Leader Speaker Series


There are no comments. Be the first to post one.
  Post comment as a guest user.
Click to login or register:
Your name:
Your email:
(will not appear)
Your comment:
(max. 1000 characters)
Are you human? (Sorry)