During product development, Rodan advices to own the formula of the product, which is an asset, and suggests not to lose ownership of it.

1. Benefits of a Partnership
2. Discovering and Meeting Market Needs
3. The Value of Effective Market Research
4. Raising Money and Importance of Licensing Your Product
5. Infomercials: A Way to Reach Your Audience
6. Owning Your Product Formula
7. Growing the Organization

Katie Rodan from Proactiv Solution lectures on Entrepreneurship for Stanford University students, April 19, 2006. Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. In this Stanford lecture, she talks about benefits of a partnership and raising money and importance of licensing your product.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series