Liemandt talks about how an entrepreneur's beliefs leads to success or failure. As long as you believe in your business, he says, you can persevere. You have to love what you are doing and be passionate about it, he adds.
Joe Liemandt lectures on Entrepreneurship for Stanford University students, October 19, 2005. Joe Liemandt has guided Trilogy's growth since the company's inception defining products and target markets, and building long-term relationships with customers. In this Stanford lecture, he talks about starting a business during undergraduate study and guaranteeing business value to customers.