Product Development: Importance of Customers and Testing 
Product Development: Importance of Customers and Testing
by Stanford / Jeff Hawkins
Video Lecture 21 of 22
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Date Added: December 31, 2009

Lecture Description

I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus should be on what people want and what they need, rather than only on technology.To build a successful product one has to innovate continuously, focusing on what people do and not what they say. And if you build a product, use the thing yourself.

Course Index

Course Description

In this lecture, Jeff Hawkins talks on Entrepreneurship for Stanford University students on October 23, 2002. Hawkins shares his story about how his initial company was continually acquired by larger companies.


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