I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus should be on what people want and what they need, rather than only on technology.To build a successful product one has to innovate continuously, focusing on what people do and not what they say. And if you build a product, use the thing yourself.

1. What is an Entrepreneur?
2. Genesis of Palm Computing
3. The Accidental Entrepreneur: Palm History
4. Story of Acquisition: Palm, US Robotics, 3Com
5. Spinoff: Handspring
6. Handspring: Envisioning the Future
7. Serial Entrepreneurship: Redwood Neuroscience Institute
8. Profiles of Entrepreneurs
9. Importance of Experience
10. Follow Your Passions
11. Individual vs. Company
12. Entrepreneurship is a Means to an End
13. Work/Life Balance
14. Defining Company Culture
15. Difficult Negotiations
16. Designing Successful Products
17. The Role of Market Research
18. Work/Life Balance
19. Hawkins: What I Wish I'd Learned in College
20. Establish Strong Human Resources Early On
21. Product Development: Importance of Customers and Testing
22. Portable Technologies

In this lecture, Jeff Hawkins talks on Entrepreneurship for Stanford University students on October 23, 2002. Hawkins shares his story about how his initial company was continually acquired by larger companies.