Lecture Description
I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus should be on what people want and what they need, rather than only on technology.To build a successful product one has to innovate continuously, focusing on what people do and not what they say. And if you build a product, use the thing yourself.
Course Index
- What is an Entrepreneur?
- Genesis of Palm Computing
- The Accidental Entrepreneur: Palm History
- Story of Acquisition: Palm, US Robotics, 3Com
- Spinoff: Handspring
- Handspring: Envisioning the Future
- Serial Entrepreneurship: Redwood Neuroscience Institute
- Profiles of Entrepreneurs
- Importance of Experience
- Follow Your Passions
- Individual vs. Company
- Entrepreneurship is a Means to an End
- Work/Life Balance
- Defining Company Culture
- Difficult Negotiations
- Designing Successful Products
- The Role of Market Research
- Work/Life Balance
- Hawkins: What I Wish I'd Learned in College
- Establish Strong Human Resources Early On
- Product Development: Importance of Customers and Testing
- Portable Technologies
Course Description
In this lecture, Jeff Hawkins talks on Entrepreneurship for Stanford University students on October 23, 2002. Hawkins shares his story about how his initial company was continually acquired by larger companies.
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