Liemandt discusses how leading a start-up is harder and more stressful than heading a big company. The most difficult thing about being the CEO of a big company is making sure that all the employees share the same vision and passion for the business.
Joe Liemandt lectures on Entrepreneurship for Stanford University students, October 19, 2005. Joe Liemandt has guided Trilogy's growth since the company's inception defining products and target markets, and building long-term relationships with customers. In this Stanford lecture, he talks about starting a business during undergraduate study and guaranteeing business value to customers.