Joe Liemandt, founder, CEO and chairman of Trilogy, talks about why entrepreneurship is something everyone needs to do in their career. You will go from the highest highs to the lowest lows in a matter of minutes, he says, but it is the time that is the best and the worst of your life. He advices starting a business when you are an undergraduate student because you do not have a whole lot to lose.
Joe Liemandt lectures on Entrepreneurship for Stanford University students, October 19, 2005. Joe Liemandt has guided Trilogy's growth since the company's inception defining products and target markets, and building long-term relationships with customers. In this Stanford lecture, he talks about starting a business during undergraduate study and guaranteeing business value to customers.