The Future of EVs: Ford's Electrification Efforts 
The Future of EVs: Ford's Electrification Efforts
by Stanford
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Date Added: May 28, 2010

Lecture Description

March 31, 2010

Sherif Marakby, Director of Electrification Programs and Engineering, Ford Motor Company

Electrification of transportation has been in the making for over 100 years. Clearly, today, there is a high degree of interest in the three E's - environment, economy, and energy. At Ford we want to make sure we are doing our part. The biggest impact we can make is ensuring the vehicles we produce are delivering the best possible value to our customers including not only their quality, safety, reliability and features, functions and connectivity, but also ensuring that their energy efficiency is best in class and reason to buy. On this last point, keys for success are vehicle and fuel delivery technologies with the capability and costs to meet customer needs affordably while at the same time delivering a sustainable business for all involved in the value chain. At Ford Motor Company, we view electrified transportation as including full hybrids, plug-in hybrids and full battery electric vehicles - vehicles that directly displace oil with use of electricity and can be propelled for some distance and usable speed down the road entirely in electric drive mode. This session shall explore Ford's approach to making electrification a growing and sustainable part of the vehicle fleet including the technologies, challenges, and enablers.

Sherif currently is responsible for global Electrification programs and Engineering at Ford Motor Company. This includes Hybrid, Plug-in Hybrid, and Electric Vehicle Powertrains and vehicle. Prior to his current position, he was the Core Chief Engineer for Hybrid systems and components. His team recently delivered the Fusion Hybrid sedan Powertrain system. Sherif has 20 years of automotive experience at Ford Motor Company in various areas including Powertrain systems and components, Electronic systems and modules, Program Management, Electromechanical systems, and Manufacturing and Assembly. Sherif's education includes a Masters in Electrical and Electronics Engineering from the University of Maryland and an MBA from the University of Michigan.

Course Index

Course Description

The Energy Seminar is produced by the Woods Institute and the Precourt Institute for Energy (PIE) at Stanford University. and is comprised of an interdisciplinary series of talks primarily by Stanford experts on a broad range of energy topics.

The Precourt Institute for Energy (PIE) has been established as a new independent institute at Stanford that engages in a broad-ranging, interdisciplinary program of research and education on energy - applying fundamental research to the problem of supplying energy in environmentally and economically acceptable ways, using it efficiently, and facing the behavioral, social, and policy challenges of creating new energy systems for the U.S. and the world.


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