Komisar explains that consultants are not in the position of obtaining the level of intimacy with a company that builds confidence in decision making. Strategy consulting exists because senior management wants their strategy to be accepted by a board of directors. Contrastingly, Komisar's role is to come up with bold ideas and steer the direction of the company.
Randy Komisar answers questions on Entrepreneurship for Stanford University students, part of the Entrepreneurial Thought Leader Speaker Series, on April 28, 2004. Randy Komisar, a partner at Kleiner Perkins Caufield and Byers, explains his title of Virtual CEO, which does not have a specific meaning. It is extremely adaptive and evolves to his changing roles. The purpose of the title was to provide a sort of identity on a business card that he could point at and say "this is what I do."