Turning Products into Companies 
Turning Products into Companies
by Harvard
Video Lecture 6 of 7
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Date Added: April 7, 2016

Lecture Description

You've figured out your value prop, you've got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a "feature" a "product" or a "company." Which do you have and how will you get where you want to go? During this session we'll discuss how to think about designing your product as a foundational element of your business. Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach.

Learn more about the Harvard Innovation Lab at i-lab.harvard.edu/ and follow us on Twitter at twitter.com/innovationlab and like us on Facebook at www.facebook.com/harvardinnovationlab

Course Index

Course Description

The idea behind this series is to create a structure for entrepreneurs and innovators to think through some of the key steps that could accelerate their success in starting a business. The course is broken down into ten units that cover key areas of building a business.

Each unit has workshops, case studies, and related articles. The workshops cover all the key information about the unit. They generally include and overview, a 1-2 hour video, and the slides that go along with the video. The case studies illustrate the concepts applied in the real world. Finally, the related articles dive more deeply into key concepts from the unit.

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