Ricks advices entrepreneurs on how to attract clients in the early days of a firm when a company is trying to compete and it does not have any accomplishments to talk about.

1. Thinking About Entrepreneurship
2. Game Plan at LRK
3. Role of Multidisciplinary Teams
4. Mission Statement and Culture Transfer
5. Orbiting the Giant Hairball
6. Attracting Clients Early On

Frank Ricks from LRK Architecture lectures on Entrepreneurship for Stanford University students, November 16, 2005. Frank Ricks is a founding principal of Looney Ricks Kiss Architects. Since its inception in 1983, the firm has evolved into a multi- disciplinary design firm with offices in seven cities. He leads the firm's search for opportunities to create places of purpose, ranging from individual buildings to entire neighborhoods. In this Stanford lecture, he talks about the mission statement and culture transfer at LRK Architecture and attracting clients early on.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series