Kaplan talks about companies having personalities that reflect the personalities of the founders. If you know Bill Gates, you know Microsoft, he says. Entrepreneurs should think about what personality they want the company to have and what personality they themselves have as the founder.

1. Five Biggest Mistakes That Entrepreneurs Make
2. What are the Best Qualities of Successful Entrepreneurs?
3. Five Critical Skills That Entrepreneurs Need
4. Companies Have Personalities
5. Recruiting People to Sell for You
6. Timing is Important: The Same Idea Can Have Different Fates
7. Types of Risks
8. Story of Startup: The Book
9. The Best Time to Start a Company is When Nobody Thinks it's Possible
10. Who Are Your Top Leaders?
11. Personality of a Company: Establishing Culture and Values Early On
12. Envisioning the Future: Microsensor Technology
13. Transitioning from R&D

Jerry Kaplan lectures on Entrepreneurship for Stanford University students, October 1, 2003. Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator, and author. Most recently, he was co-chairman of Egghead.com, Inc. Previously, Mr. Kaplan served as chairman of the board and chief executive officer of online auction company Onsale, Inc., which he co-founded in 1994. In this Stanford lecture, he talks about the five biggest mistakes that entrepreneurs make and five critical skills that entrepreneurs need.



Related Links: www.auctiondrop.com

Last Updated: Wed, Apr 19, 2006



Course Details:

- Entrepreneurial Thought Leader Speaker Series

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leader Speaker Series.