Consumer Behavior Changes in Familiar Companies 
Consumer Behavior Changes in Familiar Companies
by Stanford / Randy Adams
Video Lecture 16 of 17
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Date Added: January 27, 2010

Lecture Description


If consumers are so unwilling to change, why did FedEx gain popularity? Adams asks. He talks about consumer adoption methods and why some things work (internet transactions) and some things didn't (Tablet PC).

Course Index

Course Description


Randy Adams lectures on Entrepreneurship for Stanford University students, November 3, 2004. Randy Adams conceived the idea for AuctionDrop in 2002. He took his idea to Silicon Valley veterans Bill Rollinson and Andy Jeffrey, founding the business together later that year. In this Stanford lecture, he talks about the early career of a serial entrepreneur and testing the market viability of a new technology.



Related Links: www.auctiondrop.com



Last Updated:
Tue, Oct 31, 2006



Course Details:

- Entrepreneurial Thought Leader Speaker Series

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leader Speaker Series.

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