Core Ideas for a Social Networking Company 
Core Ideas for a Social Networking Company
by Stanford / Reid Hoffman
Video Lecture 5 of 6
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Views: 1,557
Date Added: December 27, 2009

Lecture Description


Using LinkedIn as an example, Hoffman talks about the three main ideas which drive a successful social networking company. They are: Building a business profile, having a network for search and building an application on top of it. Such a concept not only helps employers to reference check prospective employees, but the other way as well.

Course Index

Course Description


Lecture by Chairman and President of LinkedIn Reid Hoffman on Risk and Entrepreneurship for Stanford University students. Video lectures were taken on February 7, 2007. Hoffman believes that out of three kinds of investment strategies, sure bets, low-risk management and high risk investments, entrepreneurship is the third kind. This style of investment is called accurate contrarian theories where raising sufficient money might help in mitigating risks, but does not ensure success.



Course Details: 

Entrepreneurial Thought Leaders Lecture

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: 
Entrepreneurial Thought Leaders Lecture.

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