Facing Competition Through Innovation 
Facing Competition Through Innovation
by Stanford / Reid Hoffman
Video Lecture 4 of 6
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Date Added: December 27, 2009

Lecture Description


Hoffman believes that an entrepreneurial venture faces competition by either innovating against no competitors or bad competitors. If they are up against aggressive smart competitors, they have to be really sure of what they are doing. He elaborates on this by giving an example of 'Friendster' losing its first mover advantage to 'MySpace' due to its lack of marketing strategy.

Course Index

Course Description


Lecture by Chairman and President of LinkedIn Reid Hoffman on Risk and Entrepreneurship for Stanford University students. Video lectures were taken on February 7, 2007. Hoffman believes that out of three kinds of investment strategies, sure bets, low-risk management and high risk investments, entrepreneurship is the third kind. This style of investment is called accurate contrarian theories where raising sufficient money might help in mitigating risks, but does not ensure success.



Course Details: 

Entrepreneurial Thought Leaders Lecture

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: 
Entrepreneurial Thought Leaders Lecture.

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