Bartz talks about a slogan inside Autodesk called fail fast forward to counter a fear of failure within an established organization. Their goal was to have employees understand that failure is very acceptable within an established organization--the key is to identify it quickly, and move forward with lessons learned. This is an attempt to break free from those who are worried about risk-taking.

1. Entrepreneurship in Established Companies
2. Fail Fast Forward: Appreciating Risk
3. The Importance of Attitude
4. Managing Cycles
5. Learning About Yourself
6. Who Should You Surround Yourself With?
7. It's About Loving What You Do
8. The Personal Side of Management
9. Trust and Honesty at the Work Place
10. Moving Laterally in a Company
11. Autodesk and the Wireless Industry
12. Managing a Balanced Life
13. Moving Forward and Changing Processes
14. The Concept Behind Buzzsaw.com
15. Promoting Quality Leaders from Within
16. Learning From Failure
17. Lateral Moves Within Companies

Carol Bartz lectures on Entrepreneurship for Stanford University students, October 24, 2001. Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in FY06. In this Stanford lecture, she talks about the importance of attitude, how to manage a balanced life and how to promote quality leaders from within.



Course Details:

- Entrepreneurial Thought Leaders Lecture

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leaders Lecture.