Greg recounts scenarios where he could have made a little more money by abandoning his value system; however, he is happier for having stuck to his values. He suggests that the best way to make such decisions is to think about what the right thing to do is, and then do it.

1. Great Products Aren't Enough
2. Value of Customer Service
3. Treat Everyone with Respect
4. Agree and Commit, Disagree and Commit
5. Follow Your Values
6. Work Life Balance
7. First to Market
8. Creativity in Business

In this lecture, Greg Ballard talks on Entrepreneurship for Stanford University students on November 15, 2006. Greg suggests that a good product is a solid foundation, but not enough to guarantee success. He illustrates his point using the examples of Betamax, and his own experience in competing with NVIDIA.



Course Details:

- Entrepreneurial Thought Leaders Lecture

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leaders Lecture.