Byers believes that the impact of marketing is often underestimated by companies. He talks about how partnering is one of the keys to crossing the chasm between the early market and the mainstream market.

1. Difference Between an Idea and an Opportunity
2. Why do Ventures Require Dynamic Leaders?
3. Role of Context in High-Tech Venturing
4. Market Positioning and the Importance of Partnerships
5. Purpose of a Business Plan
6. Importance of Cash Flow
7. What are the Essentials of the Venture Finance Process?
8. Characteristics of Entrepreneurs
9. Role of Ethics in High-Tech Entrepreneurship

Tom Byers lectures on Entrepreneurship for Stanford University students, January 18, 2006. Tom Byers is a professor at Stanford University where he focuses on high-technology entrepreneurship education. He is founder and a faculty director of the Stanford Technology Ventures Program (STVP), which serves as the entrepreneurship center for the engineering school. STVP includes the Mayfield Fellows work/study program, Educators Corner website of teaching resources, and global Roundtable on Entrepreneurship Education conferences.Tom is also a faculty director of the AEA/Stanford Executive Institute, a general management program for technology executives. Tom is co-author of the textbook called "Technology Ventures: From Idea to Enterprise" (McGraw-Hill, 2005). Tom also holds a visiting professor appointment at the London Business School and University College London. In this Stanford lecture, he talks about the role of context in high-tech venturing, market positioning and the importance of partnerships and the purpose of a business plan.



Related Links: www.stanford.edu

Last Updated: Wed, Oct 4, 2006



Course Details:

- Entrepreneurial Thought Leader Speaker Series

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leader Speaker Series