Frank describes the mission statement and the principles they follow at LRK Architecture. He goes on to talk about the issue of perpetuating the company's culture as the company grows.

1. Thinking About Entrepreneurship
2. Game Plan at LRK
3. Role of Multidisciplinary Teams
4. Mission Statement and Culture Transfer
5. Orbiting the Giant Hairball
6. Attracting Clients Early On

Frank Ricks from LRK Architecture lectures on Entrepreneurship for Stanford University students, November 16, 2005. Frank Ricks is a founding principal of Looney Ricks Kiss Architects. Since its inception in 1983, the firm has evolved into a multi- disciplinary design firm with offices in seven cities. He leads the firm's search for opportunities to create places of purpose, ranging from individual buildings to entire neighborhoods. In this Stanford lecture, he talks about the mission statement and culture transfer at LRK Architecture and attracting clients early on.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series