Sutton shares what he believes is the single most important diagnostic question to ask within a creative organization: What happens if there is failure? He also believes that there is no real way to determine which ideas are good and which will fail.

1. What Is Creativity?
2. Two Weird Ideas That Work
3. Talking About Creativity Isn't Enough!
4. Avoiding the Smart Talk Trap
5. Bringing Creativity into an Organization
6. Creative Projects on Company Time
7. Questions to Ask a Creative Organization
8. When Do You Know if You Have a Good Idea?
9. Research Money in Universities

Robert I. Sutton from Stanford University lectures on Entrepreneurship for Stanford University students, October 27, 2004. Robert I. Sutton is Professor of Management Science and Engineering in the Stanford Engineering School, where he is Co-Director of the Center for Work, Technology, and Organization, an active researcher and cofounder in the Stanford Technology Ventures Program, an IDEO Fellow and an Honorary PeopleSoft Fellow. Sutton is also a member of the MacArthur Foundation Research Network on Teaching and Learning. In this Stanford lecture, he talks about creative projects on company time, research money in universities and questions to ask a creative organization.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series