The Best Money Comes from Customers 
The Best Money Comes from Customers
by Stanford / William A. Sahlman
Video Lecture 1 of 14
Not yet rated
Views: 2,444
Date Added: January 26, 2010

Lecture Description


William Sahlman, professor at Harvard Business School, argues that revenue generating business models are the best source of funding and that entrepreneurs should focus on generating income from customers rather than on raising VC funding.




Transcript



The best money comes from customers, not venture capitalists. And to the extent you can get your customers to pay you early, it's an indication that you have that product that is compelling to them, that adds value to your customers. And so I encourage everyone to think hard, not about the process of raising money, but about the process of acquiring customers and getting them to provide your capital.

Course Index

Course Description


William A. Sahlman lectures on Entrepreneurship for Stanford University students, May 1, 2007. William A. Sahlman is the Dimitri V. d'Arbeloff - Class of 1955 Professor of Business Administration at Harvard Business School. His research focuses on the investment and financing decisions made in entrepreneurial ventures at all stages in their development. In this Stanford lecture, he talks about how the best money comes from customers, four key elements of an entrepreneurial venture and how teams are more important than individuals.



Course Details:


- Endeavor's Entrepreneurs' Summit

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name:
Endeavor's Entrepreneurs' Summit.

Comments

There are no comments. Be the first to post one.
  Post comment as a guest user.
Click to login or register:
Your name:
Your email:
(will not appear)
Your comment:
(max. 1000 characters)
Are you human? (Sorry)