As a seasoned Silicon Valley CEO, Greg states that one of the most important aspects of business is customer service. While this is often the most neglected, and the first to be cut when money is sparse, Greg suggests that saving money on providing great customer service is not a smart move.

1. Great Products Aren't Enough
2. Value of Customer Service
3. Treat Everyone with Respect
4. Agree and Commit, Disagree and Commit
5. Follow Your Values
6. Work Life Balance
7. First to Market
8. Creativity in Business

In this lecture, Greg Ballard talks on Entrepreneurship for Stanford University students on November 15, 2006. Greg suggests that a good product is a solid foundation, but not enough to guarantee success. He illustrates his point using the examples of Betamax, and his own experience in competing with NVIDIA.



Course Details:

- Entrepreneurial Thought Leaders Lecture

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leaders Lecture.