Will Customers Change Their Habits? 
Will Customers Change Their Habits?
by Stanford / Randy Adams
Video Lecture 14 of 17
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Views: 1,233
Date Added: January 27, 2010

Lecture Description


Using AuctionDrop as an example, Adams explains why it's extremely hard to change consumer development.

Course Index

Course Description


Randy Adams lectures on Entrepreneurship for Stanford University students, November 3, 2004. Randy Adams conceived the idea for AuctionDrop in 2002. He took his idea to Silicon Valley veterans Bill Rollinson and Andy Jeffrey, founding the business together later that year. In this Stanford lecture, he talks about the early career of a serial entrepreneur and testing the market viability of a new technology.



Related Links: www.auctiondrop.com



Last Updated:
Tue, Oct 31, 2006



Course Details:

- Entrepreneurial Thought Leader Speaker Series

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leader Speaker Series.

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