Winblad talks about how the market is driven by consumers who want connectivity across devices, customizable products, and fair prices. Communication and collaboration are key to delivering the product the consumers want, she notes. The pricing structure cannot just be made up -- a company must demonstrate they can deliver undeniable short-term return on investment to the customer in order to justify the price.

1. Introduction to Hummer Winblad and Mobius Venture Capital
2. Drivers for Software Innovation
3. How Consumer Markets and Enterprise Markets Drive the Software Industry
4. 2004: Start of an Era of Optimism
5. Trends in Seed and Series A Investing
6. Hummer Winblad's and Softbank's Recent Investments
7. VC Words of Wisdom for Entrepreneurs
8. Keep Testing Your Core Assumptions
9. Outsourcing Software Development to Asia
10. Customers are Key
11. The Economic Context in 2004
12. The Java Standard (and Competing Technology Standards)
13. The Threat of Linux to Microsoft
14. Are Technologies Ahead of Their Time?

Ann Winblad from Hummer Winblad Ventures lectures on Entrepreneurship for Stanford University students, February 25, 2004. Ann Winblad is the co-founding Partner of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and experience have been chronicled in many national business and trade publications. In this Stanford lecture, she talks about outsourcing software development to Asia, the threat of Linus to Microsoft and VC words of wisdom for entrepreneurs.

Course Details:
- Entrepreneurial Thought Leader Speaker Series
- Stanford University's Entrepreneurship Corner (ecorner)

Original Course Name: Entrepreneurial Thought Leader Speaker Series