According to Komisar, creating visibility and driving sales are two different tasks. Marketing channels are pretty well honed, but driving sales requires more attention. As an entrepreneur, you play a large part in creating the demand for your product and Google is not going to do that for you. You have to convince people that your product will save them money, he says.

1. What Does it Mean to Be a Virtual CEO?
2. The History of a Virtual CEO
3. Virtual CEO: First Questions to Ask Yourself About Your Business
4. Where is the High-Tech Market Headed?
5. The Biggest Successes are Often Bred from Failures
6. How Do You Teach High-Tech Entrepreneurship?
7. Balancing Your Life and Your Career Successfully
8. Exploring New Sales and Marketing Channels
9. How Do You Find Your Passion and How Do You Pursue It?
10. The Role of a Consultant vs. the Role of a Virtual CEO
11. The Role of Networking to Find the Best Resources
12. Should a Start-up Focus on Going Global Right Away?
13. The Surge of Social Entrepreneurship

Randy Komisar answers questions on Entrepreneurship for Stanford University students, part of the Entrepreneurial Thought Leader Speaker Series, on April 28, 2004. Randy Komisar, a partner at Kleiner Perkins Caufield and Byers, explains his title of Virtual CEO, which does not have a specific meaning. It is extremely adaptive and evolves to his changing roles. The purpose of the title was to provide a sort of identity on a business card that he could point at and say "this is what I do."



Course Details:

- Entrepreneurial Thought Leader Speaker Series

- Stanford University's Entrepreneurship Corner (ecorner)



Original Course Name: Entrepreneurial Thought Leader Speaker Series