Hawkins believes you have to be conscious and methodological about your company culture. The culture starts at the top and permeates to the bottom. The culture at palm is a product culture. High integrity is not just internal, but integrity with vendors, suppliers and customers. A lot of companies keep secrets, but the transparency has been very good for Palm, Hawkins points out. A good, solid culture can help a company go through hard times.

1. What is an Entrepreneur?
2. Genesis of Palm Computing
3. The Accidental Entrepreneur: Palm History
4. Story of Acquisition: Palm, US Robotics, 3Com
5. Spinoff: Handspring
6. Handspring: Envisioning the Future
7. Serial Entrepreneurship: Redwood Neuroscience Institute
8. Profiles of Entrepreneurs
9. Importance of Experience
10. Follow Your Passions
11. Individual vs. Company
12. Entrepreneurship is a Means to an End
13. Work/Life Balance
14. Defining Company Culture
15. Difficult Negotiations
16. Designing Successful Products
17. The Role of Market Research
18. Work/Life Balance
19. Hawkins: What I Wish I'd Learned in College
20. Establish Strong Human Resources Early On
21. Product Development: Importance of Customers and Testing
22. Portable Technologies

In this lecture, Jeff Hawkins talks on Entrepreneurship for Stanford University students on October 23, 2002. Hawkins shares his story about how his initial company was continually acquired by larger companies.